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TripleTree Releases Report on CRM Convergence
Sales, Marketing and Service Convergence: How SaaS Ecosystems and Collaboration Tools are Refedining CRM, an exclusive industry analysis
July, 2007 | Minneapolis, Minnesota

The disruptive influence of companies like Google, Salesforce.com and MySpace have played a sizeable role in shaping the thinking of leading software vendors like Microsoft, SAP and Oracle. Framing the disruption are the impacts on solution design, pricing, partnerships and service delivery. The changing software landscape also is affected by the consolidating market, emergence of non-traditional competitors, and acquisitive posturing of the private equity firms - all factors that shape a dynamic market. Since TripleTree published its SaaS Update Spotlight Report in September 2006, we have facilitated over 100 briefings with emerging global firms and fielded an equally large number of audience questions as presenters and panelists at industry events. Our take-away is that CRM is being redefined as dozen’s of micro-disciplines in sales, marketing and services become impacted by SaaS and convergence with Web 2.0 through partner ecosystems. This is the basis for our report as it summarizes our most recent thinking on the sector and includes projections for how CRM will continue to remain a relevant enterprise application domain.

For a preview of the Report or to order a copy, please go to the Research section of our website.

TripleTree, LLC is a research-based investment bank serving growth companies, investors and global acquirers.  TripleTree conducts proprietary research that guides our work in M&A, growth capital and financial advisory services.  Our value-based approach benefits technology-enabled businesses in sectors where delivery models are converging technology and services, and all sectors where CEO’s and investors are in search of creative ways to disrupt markets and unleash value.

TripleTree’s unique personality is shaped by the experience of our principals who as former business builders and transaction professionals create strategic outcomes that maximize value for our clients. The firm is located in Minneapolis.

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