Rob leverages over 25 years of experience as a business owner, senior operating executive, and legal and transactional advisor to private and public companies. Most recently, Rob was President, COO and an early investor in Digital On-Demand, Inc., a retail services technology company that operates under the brand name RedDotNet in chains including Barnes & Noble, Circuit City, Best Buy, Blockbuster and Fred Meyer. Previously, he served as President and CEO of HealthCap, Inc., a venture capital-backed physician practice management company that returned 90% CAGR to its investors in a 1997 transaction. Rob also served as Managing Director of Caremark Physician Resources, directing its formation during its initial high-growth years prior to its sale to MedPartners, Inc. He also
co-founded OnCall Medicine, Inc., a medical house calls company. Prior to his success as a business operator, he was a Managing Partner in his law firm and a partner in a predecessor firm, delivering healthcare and transactional legal and consulting services for over 20 years.

Rob has been a director of several companies and is currently a member of the Board of Directors of Alliance Healthcare Foundation. He is a graduate of the University of California, Davis School of Law and the University of California, San Diego.

E rmccray@triple-tree.com

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