Follow The Process: Can IT & Business Leaders Collaborate on Web Content Management Practices? – 06/28/10

JUN 28

Amid considerable market consolidation across all industries, the Web is becoming a bigger part of many organizations’ communication and content management strategies.   TripleTree’s team has been assessing the ramifications of content management workflows, process controls, governance and archiving strategies across many enterprise functions for three years.  While we agree that data sharing can help businesses manage customer-relevant data and an increasing amount of account driven information – web based content management strategies are challenging endeavors and IT departments are often times less than willing collaborators (pun intended).

Vendors choosing to be proactive may start by addressing an organizations’ compliance needs for best practices and solutions that ensure electronically stored information (ESI) is properly captured, identified, preserved, and analyzed.  Along the way, considerations around scalability, technology, and a solutions roadmap will help differentiate the ongoing convergence of content optimization, search, compliance, and knowledge management solutions.

For industry specific approaches (take Legal or Healthcare as examples), distinct market knowledge are now table stakes for vendors who aspire to successfully compete as their markets evolve. Even global vendors with traditional content management and other significant resources at their disposal won’t likely have the tools and expertise to guarantee success when industry specific (i.e. legal case management & search; or the linking healthcare patient payment plans and personal health records).  Content management disciplines, data integration needs and related professional services will need to be tied together to not only ensure user adoption and information relevance, but to stem organizational resistance as well.

If you’re working through similar issues, we’d like to know what you’re finding – in the meantime, here are a few other news items that caught our attention this week:

 

TripleTree’s broad research agenda on Compliance offers more detail –if you’d like to learn more please contact us at 952-253-5300.

Have a great week!

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Chris Hoffmann