Market Insights LIVE brings together industry leaders from across the healthcare ecosystem to address some of the most pressing topics shaping the future of healthcare.
Session Description
A convergence of forces is driving innovation and adoption of outsourced pharma services, from the rise of specialty drugs targeting complex and rare diseases with narrower and more difficult-to-reach patient populations, the macro shift fueling more patient-centric healthcare, to the long-term promise of precision medicine. As a result, patient-centric outsourced solutions (patient support programs or PSPs, Hub Services, HCP engagement tools and AI-driven analytics to name a few) are generating market attention and investment – as these organizations grow, scale, and help their pharma and biotech customers unlock the potential of these new market realities. During this panel discussion hear from industry leaders who are ushering in a new era of patient-centered healthcare and unlocking critical value for pharma, biotech, and patients alike.