WEB 2.0 AND CRM - WHERE COLLABORATIVE TECHNOLOGIES IMPACT CUSTOMER RELATIONSHP MANAGEMENT STRATEGIES
February 21, 2008
Collaboration solutions are of growing importance to users in SMB and large organizations.  Community-driven content, enterprise-supported blogs, streamlined document management and interactive customer service tools represent a few SaaS solutions that are opening new channels for organizations to improve the customer experience. On demand models are enabling these technologies to more easily integrate with other applications and infrastructure, and securely opening enterprise communication channels to a more consumer-friendly medium. Panelists included: Coleman Kane, CEO - Printable; Janine Popick, CEO - VerticalResponse; and Sean Poulley, Vice President, OnLine Collaboration Services - IBM.

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COMPLIANCE DELIVERY MODELS - SaaS vs. On-Premise
February 14, 2008
Compliance has received much fanfare in recent months and is top of mind for most organizations. Changes to Federal rules and court sanctions have steadily ramped up the visibility of governance, risk and compliance as a necessity. At the same time, effective IT systems management has only grown more pressing, demanding tighter governance. While the Software as a Service (SaaS) platform in the compliance market is still in its infancy in terms of both fragmentation and development, many compliance firms are scaling sizable 'hybrid' offerings by blending SaaS with traditional IP-based offerings. Compliance is one of the next theatres of growth and consolidation. In collaboration with several emerging leaders, TripleTree will help sort out the changing industry trends, diverse platforms and growth expectations in these dynamic compliance markets. Panelists included Steve Taylor, President of Resolver
and Mark Moerdler, Vice President, Governance Business Unit of CA.

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Audio (MP3 | 1 hour)

Slide Presentation (PDF)

CAPITAL MARKETS - SaaS is One of the Hottest Industry Trends
October 18, 2007
Changing capital market conditions and increased expectations for the Software as a Service (SaaS) delivery model have affected the strategic alternatives of many software vendors. The capital markets are strong but for many SaaS firms, valuation expectations will need to be reexamined as an increasingly tough microscope is put on their delivery model. In many respects, SaaS platform providers are entering new and uncharted waters as uncharacteristically small and unprofitable vendors are exploring the public markets. Other smaller, upstart SaaS vendors seeking capital infusions are finding it difficult to differentiate from the competition. Many vendors feel that they have a strong solution and simply need a seat at the table to raise awareness and create firm relevancy. As vendors search the market for ways to improve growth, profitability and go-to-market strategy, many are starting to shift from a pure-play model to a mixed "hybrid" approach that provides a combination of software and other services. In the next 12 months, TripleTree predicts a "separation of the pack" will define a number of options available to firms and ultimately determine where valuations settle. During this session TripleTree examined these changing market conditions and analyzed how these developments will affect timing for both growth and liquidity options. Guest speakers included: Scott Morrison, Vice President - Sircon; Jason Green, General Partner - Emergence Capital Partners; and Neeracha Taychakhoonavudh, VP, Alliances & Channels Strategy and Business Development - Oracle.

Audio (MP3 | 1 hour)

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VERTICAL APPLICATIONS - Some of the Best Kept Secrets
September 13, 2007
Two interesting trends are beginning to emerge in the fast-growing Software as a Service sector: on-demand platform suites and vertical application specialists. Some of the best success stories in the burgeoning Software as a Service sector have come from on-demand firms specializing in a vertical industry or micro-segmentation. Many of these firms have gone about their business by "quietly" solving acute industry pains, targeting a specific message to its end users, delivering a unique on-demand service offering to a loyal customer base, and are already living up to the long-term promise of recurring revenue growth on sustained levels of high profitability. This session explored the particular ingredients of success of three on-demand vertical specialists, with each tackling a similar set of issues and opportunities but from different industry perspectives. Moderated by Brian Klemenhagen, TripleTree. Panelists: Joe Davis, President & CEO – Coremetrics; Ed Schnell, CEO - InfoAccess; and Robert Cox, CFO – DealerTrack.

http://www.siia.net/software/webcasts/09-13-07/

MARKETING & DEMAND MANGEMENT - A New Hub for Managing CRM Effectiveness
September 12, 2007
The range of discrete disciplines linking service-driven client feedback and marketing-oriented lead development are of growing importance to most organizations. SaaS-based ecosystems are automating the previously manual tasks that have supported these disciplines, providing users with more flexible tools and offering more useful data for CEOs to make strategic decisions. This web cast will review how both SaaS and professional services vendors are guiding marketing and demand management to the center of many CRM initiatives. Moderated by Chris Hoffmann, TripleTree. Panelists: Rob Panepinto, President - Connextions; Chris Barbin, CEO - Appirio; and Will Schnabel, CEO - Vtrenz.

Audio (MP3 | 1 hour)

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PERFORMANCE MANAGEMENT 2.0 - Beyond Growth and Market Share
August 22 , 2007
Traditional benchmarks for sales and marketing success don't tell a complete story. Establishing a holistic view of sales and marketing processes and automating synergistic tasks around team performance can help guide a sales and marketing strategy. Software as a Service (SaaS) firms are working alongside boutique professional services organizations to track new benchmarks and optimize new processes. Guest speakers included Chris Cabrera, Founder, President and CEO -Xactly, Naras Eechambadi, PhD., CEO - Quaero, and Tony Jaros, Vice President, Research - Sirius Decisions

Audio (MP3 | 1 hour)

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FINANCIAL TRANSPARENCY FOR THE PROVIDER MARKET
April 5, 2007
To effectively manage the revenue cycle process, provider organizations must have an integrated flow of information that can be used to track not only clinical, but financial information related to a given patient. This session explored how market leading solutions are leveraging data and advanced reporting capabilities to improve the financial and operational performance of provider organizations. Guest speakers included: Sheila Schweitzer, CEO - CareMedic; Dr. Paul McLeod, Chief Medical Officer - Med3000; and Joe Dieltz, Principal and Healthcare Research Director - TripleTree.

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FOCUSING ON THE HEALTHCARE CONSUMER
March 29, 2007
To enable consumers, the seamless combination of technology, data and communications is of paramount importance.  This program explored how several companies are incorporating data and analytics to maximize and enhance end-user communication to increase health and wellness utilization, improve outcomes, achieve greater customer satisfaction and a stronger return on investment.  Guest speakers included: John Holton, CEO - SciSolutions; Jack LeFort, CEO & Founder - Connextions;
and Scott Tudor, Partner - TripleTree.

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INCENTIVES: CREATING VALUE IN HEALTH & WELLNESS SOLUTIONS
March 8, 2007
Incentives have evolved from a "nice to have" to a critical component in an effective Population Health Management program. This one-hour program explored how integrating incentives as part of a cohesive program, rather than creating an incentive for a single component, creates added value and increased ROI. Guest Speakers: Michael Dermer, President of IncentOne; Lee Dukes, Senior Vice President of Wellness Solutions, Matria Healthcare; and Joe Dieltz, Principal and Healthcare Research Director.

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ON-SITE HEALTH & WELLNESS BUSINESS MODEL TRENDS
February 22, 2007
The delivery of healthcare services at the workplace is far from a new concept. During this one-hour webcast, a panel of industry experts discussed incorporating H&W to on-site medical and pharmacy models and how to manage beyond the corporate fitness centers. Guest Speakers: Jim Hummer, CEO of Whole Health Management, MaryAnne Hraba, Senior Health & Productivity Consultant, Watson Wyatt, and Joe Dieltz of TripleTree.

Slide Presentation (PDF)